The PG department of commerce, Khalsa College for women,civil lines, Ludhiana, in Collaboration with ETUDE PRO institute organized 15 days (30 hrs ) value added course on “Digital Marketing” from Mar 29 to April 12 under the coordinatorship of Ms Sarvjot Dhunna and Ms. Indu.The purpose of this course was to help the participants to know the applications of digital marketing. Mr Shairy Kalra ,Director of Etude Pro who is having more than 10 years of experience in this field enlightened the students with the various techniques of digital marketing like website creation & launching, on page & off page optimization, social media marketing , Blogging , Photoshop and may more. 61 students successfully completed the course. All the participants expressed their satisfaction about this course. Certificates were presented to all the participants by head of the department. Principal DR MUKTI GILL appreciated the efforts of Dr. Priyaka Khanna, Head of the Department for initiating such type of courses for the students to aid
them in getting better insights into the realms of real digital world.