Lecture on “Changing Paradigms of Business” held at KCW

The Depts. of Business Management and Commerce, Khalsa College for Women, Civil Lines, Ludhiana organised a guest lecture on “Changing Paradigms of Business in the changing Business Environment” today in which Prof Bhupinder Bhardwaj from South Thames College, London enlightened the students on how fast the business environment is changing both at the national and International levels and discussed with them the changing strategies needed to meet this dynamism. The resource person gave insights to the students on the need for shift from 4P’s to 7P’s and the role of 5 W’s in business settings. He also discussed in detail the shift from PEST to PESTEL analysis in the business environment and the importance of the factors of legal and environmental understanding in the present context. Citing case studies of Indian and International companies he also highlighted the difference in strategies and concerns of working in a global business environment. He also shared the impact of Exit of Britain on business the world over and how America worked out a strategy to muster control over the European Union also.

Dr (Mrs) Mukti Gill, Principal of the college applauded the efforts of the Dept of Business Management in inviting such a dynamic dignitary and making him interact with the students’ inorder to wider their horizon to the subject. She also guided the students to keep in mind the steps he had suggested to make business effective and become smart CEO’s of tomorrow.